![]() With audio copywriting, you’ve got the enthusiasm and emphasis that comes from your voice inflection and tone. ![]() But with multimedia content, you’ve got a lot more electricity to draw upon. Of course, these words work exceptionally well in written copy, too. And by lightning, I mean words that will work for you when relationship building to invoke and engage emotion. The goal of this post is to give you some examples of words that bring the lightning. And yet the words you use in your persuasive writing to demonstrate that value and present that offer will determine to what degree people take action. The value of your content and/or your offer is what ultimately matters. “Longstanding federal law mandates and it is clear that if you have entered illegally or legally you are an illegal alien or a legal alien,” he said.Mark Twain said the difference between the right word and the almost right word is “the difference between lightning and a lightning bug.” Twain had an incredible knack for nicely summing it all up, didn’t he? Culberson said in an interview that those who oppose the provision have no basis in federal law. “Rather than engage in revisionist history, the library should base its decisions on sound judgment, taking actual history, present facts and future research efforts into account.” “Such an action is beneath the dignity of the Library of Congress,” the Republican lawmakers wrote in their letter to Mr. ![]() Culberson said that any term other than “alien” would be legally inaccurate and that the Library of Congress was obligated to disseminate accurate information. “Alien” is an inaccurate term, he said, because it does not fairly describe hard-working people who contribute to the national economy.īut Mr. Castro said in an interview after the provision was approved. “Even if they aren’t American citizens, they are still human beings and should be respected as human beings,” Mr. Castro, whose grandmother was a Mexican immigrant, also helped write a letter, along with the Congressional Hispanic, Black and Asian Pacific American Caucuses, that was sent to the House Appropriations Committee expressing disappointment with the provision. Castro said on the House floor on June 9, in an effort to stop the provision from being included in the bill. “When ugly, belittling names are used to describe groups of people, those terms can make discrimination seem O.K.,” Mr. Osterberg noted that there was no legislative opposition, for example, when “Negro” and “retard” were removed from subject headings. Gayle Osterberg, the communications director of the Library of Congress, said this was the first time Congress has intervened with the routine relabeling, which the library does every year to keep thousands of catalogs current. In the meantime, the library is set to stop using “illegal alien,” although library officials are aware they may have to reverse their changes if the provision becomes law. The House added a provision on June 10 to the legislative branch appropriations bill that would require the library to retain terminology used in federal law, including “alien.” Congress will move forward with the appropriations process when it reconvenes in September. The letter was written by Representatives Lamar Smith and John Culberson, both of Texas, and Senators Ted Cruz of Texas and Jeff Sessions of Alabama, Republicans who have long advocated stricter enforcement of immigration laws. “There is no other way to put this: the library has bowed to the political pressure of the moment,” Republicans wrote in a May 10 letter to David S.
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